Date of publication: 2017-07-09 06:25
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There are other ways of applying SWOT of course, depending on your circumstances and aims, for instance if concentrating on a department rather than a whole business, then it could make sense to revise the six categories to reflect the functional parts of the department, or whatever will enable the issues to be translatable into manageable, accountable and owned aims.
SWOT analysis is commonly presented and developed into a 7x7 matrix, which is shown and explained within the SWOT analysis matrix section.
This is my understanding of Albert Humphrey's theory relating to developing SWOT issues into organizational change actions and accountabilities. (I'm pleased to say that Albert kindly confirmed that this is indeed correct.)
PEST becomes more useful and relevant the larger and more complex the business or proposition, but even for a very small local businesses a PEST analysis can still throw up one or two very significant issues that might otherwise be missed.
7) Some form of formal documentation is required to obtain approval for development work. In short we could not solve the problem by stopping planning.
Depending on pretext and situation, a SWOT analysis can produce issues which very readily translate into (one of the six) category actions, or a SWOT analysis can produce issues which overlay a number of categories. Or a mixture. Whatever, SWOT essentially tells you what is good and bad about a business or a particular proposition. If it's a business, and the aim is to improve it, then work on translating:
See also the free PEST analysis template and method , which measures a business according to external factors Political, Economic, Social and Technological. It is often helpful to complete a PEST analysis prior to competing a SWOT analysis.
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